4CG and American Lung Association: Case Study

In early 2016, 4eath Consulting Group (4CG) was contracted by the American Lung Association (ALA) to provide Technical and Operational Consultation around the Tobacco Cessation Quitline service that was provided to the State of Illinois. The consultation was designed to identify and recommend gaps in existing technological and operational infrastructure to improve the reach, flexibility and growth of the Quitline Services.